Google sued 5 billion kilos in Nice Britain as a result of he abused the dominance within the search

The entrance to Google's offices in Great Britain in London.

Olly Curtis | Future publication | About Getty Images

London – Google Is sued in Great Britain due to potential damage in Great Britain due to potential damage of £ 5 billion ($ 6.6 billion) that the US Tech-Riese has abused its “almost complete dominance” on the online search market to increase prices.

A class action lawsuit that was submitted in British competition on Wednesday claims that Google has misused its position to limit competing search engines and to strengthen its dominant position on the market and to make itself the only sustainable goal for online search.

In the name of hundreds of thousands of organizations based in Great Britain, which Google's search for search gerzes from January 1, 2011 used until the claim of the claim in the UK, is brought in by the Competition Act. It is represented by the Geradin Partners' law firm.

“Today British companies and organizations that have large or small, almost no other choice than to use Google ads to advertise their products and services,” said Brook in a statement on Tuesday. “The supervisory authorities all over the world have described Google as monopoly, and it is essential that visibility is a place on Google's top pages.

“Google has used its dominance in general search and search advertising market to overload advertisers,” she added. “This class action is about folding Google for its illegal practices and looking for compensation on behalf of British advertisers who have been overloaded.”

Google described the case “Another speculative and opportunistic case” and said that he “had a strong against it”.

“Consumers and advertisers use Google because it is helpful, not because there are no alternatives,” a spokesman told CNBC.

A market study 2020 of the Authority (CMA) competition and markets – the British competitive regulatory authority – showed that 90% of all income on the Google search advertising market was achieved.

In the lawsuit it is claimed that Google has undertaken a number of steps to restrict the competition in the search, including the final party with smartphone manufacturers, in order to prepare Google search and chrome on Android devices and to pay Apple billions to ensure that Google is the standard search engine in its Safari browser.

It is also said that Google ensures that his search management tool searches offer 360 better functions and more functions with their own advertising products than those of competitors.

Big Tech under fire

It is the latest legal challenge for the American technologic. US -American tech companies from Google to Meta were affected by a variety of lawsuits, regulatory investigations and fines about concerns about their mere power and their influence.

In 2018, Google was borne by the European Union with a fine of 4.3 billion euros ($ 4.9 billion) because he misused the dominance of his Android Mobile operating system by forced to forced smartphone manufacturers and searched for Chrome and with its Play App Store in a bundle. Google still places the cartel penalty for seven years.

This week, a cartel lawsuit that submitted the Federal Trade Commission against Meta officially entered the courtroom in a pioneering process, which could ultimately force the social media giant to sell its Instagram and WhatsApp platforms.

In January, the CMA Great Britain expressed concerns about the questions of competition on the Cloud Computing Market and recommended an investigation Amazon And Microsoft According to a pioneering competition law known as digital markets, competition and consumer law.

This happened after a complaint submitted in December 2024 was accused of overloading customers from competing cloud companies unjustly. The applicant in the case, the competition lawyer Maria Luisa Stasi, is looking for more than 1 billion GBP of compensation for affected companies.