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Shares of Trump Media On Monday, an extended trade rose by around 9%after the parents of the President's social media company announced an agreement with Crypto.com to launch a number of stock market funds and related products.
The company that heads the social platform of truth has been hammered by investors this year despite President Donald Trump's return to the White House. Before winning after the hour, the share decreased by 38% in 2025.
In the press release on Monday, Trump Media announced that the ETFs and Exchange products have a “made in America” focus and will start later this year, subject to official approval. It is the most recent excursion of President Trump in Krypto after his family introduced and planned several non-mixable tokens and memoins with Trump brands to found a kind of crypto.
The announcement also blurred the border between the President's business companies and his political agenda.
Trump is the majority owner of Trump Media, who has a market capitalization of around 4.6 billion dollars. It is a tiny and money burning business. Trump Media reported last month that he had lost 400 million US dollars in 2024 while generating sales of 3.6 million US dollars.
Much of the work to bring the new ETFs onto the market will be a familiar agreement for Trump on Crypto.com and its US subsidiary, Foris Capital, which has made it possible for other companies to develop products with its name and brand.
Cris Marszalek, CEO of Crypto.com, has advertised access to a “brand with a loyal followers” in the explanation.
The funds are marketed under TMTG's newly launched fintech brand truth.Fi. According to the press release, the Crypto Exchange “Backend technology, provide custody and provide cryptocurrencies for the ETFs”, which should contain a unique basket with digital assets such as Bitcoin and cronos (native tokens from crypto.com) as well as traditional securities that extend industries such as energy.
When the ETFS starts are launched, they will be available internationally, including in Europe and Asia, on important brokerage platforms and via the Crypto.com app with 140 million users worldwide.
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