Elon Musk Maga policy quickly becomes a mega problem for Tesla.
New registrations of Tesla vehicles that have dropped across Europe last month in the middle Boycotts Against the EV brand. While wider economic forces are Play Musks role in the Trump administration and its open support from right -wing extremist politicians Seems to fuel the steep fall of his company out of grace – and give rival brands a golden opportunity.
Germany's transport authority reported These new Tesla registrations in January fell by almost 60%compared to the previous year. That despite the country's country Battery-electric vehicle sector lists a combined growth of 53.5% in sales last month.
There were also dramatic declines in the registrations reported in Spain (75.4%), France (63.4%), Sweden (46%) and the Netherlands (42.5%). The DIP was associated with the behavior of Teslas CEO.
“There is no doubt that” The Musk Factor “influenced Tesla's turnover as well as his reputation influenced Twitter on Twitter and renamed the X,” says TNW.
Musk, an already splitting figure, has in the past few months with the richest man in the world – and the Social -Media platform X, which he has quickly becomes a mouthpiece for the conservatism of the Trump era.
In Europe, Musk openly supported Germany's populist AfD and even organized an interview on X, where he frequently praise On the leader of the Alice Weidel party. During the Trump-Ammung on January 20, Musk made a controversial hand gesture, which many interpreted as a greeting in the Nazi style.
Musk's actions are either loathed or brave, depending on who you ask. But for those who regret his actions, Tesla – a brand that is difficult to stand out from their leader – is an obvious goal.
The counter reaction against Tesla
Political activists on January 23 beaming A picture of musk make the National Socialist greeting Together with the word “Heil” on Teslas Gigafactory in Berlin.
After Muschus an AfD rally with a video call joined At the end of January, the Polish tourism minister Slawomir Nitras demanded one Boycott of The EV brand. At the beginning of February there was a Tesla showroom in the Netherlands unrecognizable With swastika and anti -fascist slogans.
Tesla Gigafactory, Berlin
(In collaboration with @politicalbeauty) pic.twitter.com/xwruiyx03p
– led by donkeys (@bydonkeys) January 22, 2025
It is not difficult to argue that the public mood against Musk is angry. However, it is more difficult to measure whether the actions of the Tesla entrepreneur damage Tesla's final results of the entrepreneur.
One of the best ways to ask the Tesla owner.
In the Netherlands, one In three Tesla driver want to remove their car because of musk, according to a current one Opinion poll. Such a person is Tim Kraaijvanger, the founder of Tesla360.nl, a Dutch website that is only devoted to the Tesla products. In an ironic turn, Kraaijvanger recently sold his Tesla and instead bought a polestar.
“I don't want to be associated [Musk’s] Ideology, ”he said Wired. “While Muschus could get away with one [Nazi-like] In some parts of the world, European markets reject such behavior. “
Musks Possen could be good news for other EV manufacturers as more people like Kraaijvanger jumping ship. “It is a fantastic opportunity for competing manufacturers,” says Fellows.
Among those who are exploited is polestar, The Swedish EV brand. Michael Lohscheller, CEO of Polestar, said that the company has seen an increase in inquiries from annoyed Tesla owners in recent months – and he encourages his sellers to aim.
“We let a lot of people not like them,” said Lohscheller Bloomberg News. “It is important to listen exactly what you say. And I can tell you, many people have a very, very negative feeling. “
Some drivers who are not yet willing to separate themselves from their Tesla have started to attach stickers to their cars, wear the messages like, such as. “I bought this car before Elon went crazy.” Even some of Tesla's employees want to distance themselves from their boss Washington Post.
To date, the Tesla share has fallen by 15% last month.
“Tesla develops a serious reputation problem,” says Fellows. The expert in the automotive industry believes Mushing and Trump share around 30% of the guilt for The sales of the EV manufacturer drops. It leads the remaining 70% “industry factors”.
The guilt game
Tesla Model y was Europe's best -selling car In 2023But intensive competition has questioned the brand's market share. In 2024 the turnover of Tesla rejected The first decline falls by 1.1%in over 10 years. In September, the Chinese car manufacturer BYD became the world's leading EV brand thanks to its aggressive price strategy.
While Tesla has made modest changes to its list in recent years, competing brands such as VW, Renault and BMW have introduced new models, sometimes with Lower prices.
Tesla was also subject to many of the same challenges as other EV manufacturer-long-term demand, the supply chain shocks and reduced subsidies for first buyers. The company also has some of its own topics.
“As early as 2025, Tesla faced several headwinds before CEO Elon Musk in the center of several controversies with the potential to influence the sales volume and profitability of the company”.
Musk's company was also busy updating its model Y, which McNally contributed to the sale of sales, as the customers are waiting for the latest model before upgrading. The updated model Y is on go on in the United States next month.
Musks Possen could not have come to a worse time for Tesla, since it deals with intensive competition, an aging modeling and a broader slump in demand for electric vehicles.
Tesla's reputation in Europe now largely depends on his CEO – unless the company decides on this push him.
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