Switching shoppers to inexperienced vitality tariffs with out asking for permission will increase acceptance – watts?

Guest essay by Eric Worrall

The BBC is pleased that 80-90% of Swiss consumers are still receiving green tariffs four years after energy providers introduced expensive green energy as the standard choice for consumers.

Climate change: ‘standard effect’ sees massive green energy switch

By Matt McGrath
Environmental correspondent

When Swiss energy companies made green electricity the standard choice, many consumers were happy to use it – even if it cost them more.

Four years after the switch, the researchers found that around 80% of customers still had green tariffs.

This “standard effect” occurred in part because people did not want to laboriously switch to fossil fuels.

The authors say the idea could have a huge impact on global CO2 emissions.

…

Read more: https://www.bbc.com/news/science-environment-56361970

I doubt 80% of Swiss people love the idea of ​​paying higher electricity bills. Probably most of them haven’t read the fine print. When the bills went up four years ago, most of them probably just accepted the misery of the electric bill as part of living in the green energy age, not knowing that there was an option to ask them to go back to their old tariff.

The obvious lesson from the Swiss experience is that you need to look closely at your utility bills to see if there is an “optional” green tariff that you can remove.

However, in most countries it is very unlikely that there will be any way to completely escape the dire cost of green energy. Even in countries that offer regular or green energy tariffs, the “regular” energy price is almost certainly contaminated with at least some of the costs of installing and operating green energy systems.

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