An official unveiling is only a few days away, but Slate Auto – A Stealthy EV startup that is reportedly supported by Jeff Bezos – already turns the heads and pulls the eyebrows with one of the wildest marketing stunts in the latest automotive tape. With its first vehicle, which is unveiled on April 24, the company spent the last week of having triggered the viral curiosity on Reddit, Tikk and Auto Press in Parody Business ads.
It all started when greaheads and influencers in Venice, California, were casually parked. One seemed to be a blunt, box -shaped SUV that was wrapped in branding for a fake company called “Cryshare” and claims to calm babies by driving them around on the roof. Another branding for a fictitious cat therapy company with a web address: Catthurrapy.com. On this side it turns out that it is the key to the entire puzzle – when it is visited, she leads to slate car and teases her upcoming announcement on April 24th.
So what do we know about these vehicles? Visually, they seem to be a mixture of design cues: Think Range Rover Classic meets Jeep Renegade with unmistakable off-road instructions and compact proportions. So far, at least three variants have been discovered-a two-door pickup and two SUV silhouettes with slightly different roof lines. None of them are functional; They are probably design dollars mock-ups without work drive or suspensions. But the intention is clear: create a spectacle and drop the specifications.
According to TechCrunch, Slate Auto has been developing this project quietly since 2022 as a spinout by Re: Build Manufacturing. The goal? Deliver a modular electric pickup with two seats for only $ 25,000, with production aiming for the late 2026. In contrast to Tesla and Lucid, which were launched with high -priced luxury models, Slate wants to turn the model around: start cheaply, scalate.
And it's not just about affordability. As we reported, the company accepts a “build-your-down” philosophy and offers upgrades-modular performance, technology or lifestyle add-on customers like an adult LEGO kit over time. The slogan? “We built it. You do it.”
On April 24th we will find out whether the show of the show does justice to. But one thing is already clear: Slate Auto knows how to make an entrance.
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