While glamping or glamorous electric vehicle camping has been trending for a few years now, you can always count on Silicon Valley startups to take it to the next level.
RollAway, one such startup, is now offering Airbnb-style luxury “stays on wheels,” where you can climb into a fully equipped electric van from GM’s BrightDrop and take the whole experience on the road.
In fact, in 2023, the company began offering advance reservations for its cycling stays in the San Francisco Bay Area. But RollAway has now officially unveiled its first-generation Suite on Wheels offerings, with reservations open for 2025. The company's website says: is currently showing all vans that are already fully booked until October next year: This could be a good signal that a new trend is emerging.
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The main concept presented on RollAway's website is: “Not a hotel. Not an AirBnb… But the ultimate stay on wheels.”
An environmentally friendly and emission-free commitment is also at the forefront of RollAway's marketing. And the company's commitment to sustainable travel starts with the BrightDrop electric van, which promises a range of 270 miles on a full charge.
But that's not all: the “Suite on Wheels” offers large windows and a panoramic roof to enjoy natural views of the surrounding area, while natural light “floods” every corner of the interior. And in camping mode, a spacious rear roll-up door promises a seamless connection between the indoor and outdoor areas.
Inside the recreational vehicle (motorhome) there is a fully equipped kitchen, a living/sleeping area as well as a bathroom and a shower.
The glamorous side includes five-star inflight services and amenities such as a virtual concierge, YETI amenities, Starlink satellite WiFi, farm-to-table breakfast, housekeeping, and spa-class toiletries.
While RollAway is pioneering the rental space, it's not the first company to convert GM's BrightDrop vans into RVs. Grounded, a Detroit-based startup, launched its own version in 2020.
Mercedes-Benz also plans to launch its own next-generation electric motorhomes in 2026.
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