Rivian is providing $3,000 off electrical automobiles to gasoline and hybrid car homeowners

Early November typically kicks off the Black Friday sales season, and this year Rivian figures it's the perfect time to get gasoline drivers excited about its electric vehicles.

If you own or lease a gasoline-powered vehicle, even a hybrid, Rivian is willing to give you $3,000 off the purchase of one of its select all-electric vehicles—no trade-in required.

The Irvine, California-based automaker's offer extends to customers in the U.S. and Canada and runs through November 30, 2024. The program applies to Rivian 2025 R1S or R1T Dual Large, Dual Max or Tri Max models purchased in R1 Shop were purchased.

Rivian's new All-Electric Upgrade offer represents a change from a previous trade-in program that ran between April and June. There, owners of select 2018 Ford, Toyota, Jeep, Audi and BMW gas-powered vehicles could trade in their vehicle and receive up to $5,000 toward the purchase of a new Rivian.

This time, R1S or R1T Rivian buyers simply need to provide proof of ownership or lease of a gasoline or hybrid vehicle when ordering to receive the discount.

Rivian won't be the only automaker offering discounts in November. Weak auto sales from giants like Stellantis and rising new car inventories due to improved supply chains suggest automakers and dealers will compete for big incentives through the end of the year.

This follows several years of limited supply as a result of the COVID pandemic, which led to higher prices in North America.

According to CarEdge Insights, average car sales prices continue to be above what would be considered affordable. However, prices are expected to continue to improve along with increasing inventories.

According to CarEdge, the Stellantis brands enter November with the most inventory, followed by GM and Ford. Toyota and Honda, on the other hand, have the lowest inventories, meaning they likely won't be under pressure to offer big incentives.