A new startup with electric vehicles – Quietically supported by Jeff Bezos, CEO from Amazon – builds something fat in Michigan. Not just a car, but a completely new idea of what an EV company can be. Slate Auto is a tremendous new car manufacturer with a mission: Submit the luxury EV Playbook and actually start from the affordable das most drivers.
The start-up has been eliminated outside the public since 2022, until Techcrunch found out of its existence. Of course, it is a well-tested marketing approach to create a small puzzle about a potentially changing concept.
But Slate seems to approach EVS really differently than most of the others: it is not debut with a six-figure spaceship-to-wheel wheels. Instead, it aims at the Holy Grail of EV dreams: an electric pickup with two seats for only $ 25,000. Yes, twenty -five Grand. This is less than a radiated golf car in some parts of the city. Slate turns the Tesla model upside down. Tesla, but also those like Lucid, BMW, and to a certain extent, Rivian, everyone started building high-end vehicles to build the brand and bankroll. But Slate wants to start with the pickup of people – and lets it grow with them.
This is not just a cheap car. It is a modular, turned out EV that is to be personalized over time. Buy the basic model now, later add performance, technology or lifestyle upgrades – how you can build your own dream driving at the same time. It is a DIY car for a generation that is raised during adjustments and subscriptions. The company even has the expression: “We built it. They do it.”
Securing this idea is an equally courageous strategy: sale of accessories, clothing and utility add-on à la Harley-Davidson and Jeeps Mopar department. You don't just buy a vehicle. You buy a lifestyle. Think that affordable EV meetings with open source autoculture.
Slate's approach is not only new – it is almost rebellious. At a time when other startups under the weight of their own high ambitions endanger, Slate keeps things slim, scalable and customer -oriented. According to reports, the company plans to procure important components such as battery packs and engines from external suppliers, which means that the manufacturing costs remain low and at the same time concentrate energy on design, experience and upgrade paths.
Sure, everything was kept under closure – until now. The wraps will come shortly before this EV outsider with the plans to start production near Indianapolis until next year.
While the US market was dominated at least in the spirit of high-end EVs, Slate's “Start Small, Scale With You” philosophy could possibly only be the jerk that the industry needs.
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