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Meta explores a new decentralized, text-based social network that could rival Elon Musk’s Twitter.
Tech newsletter Platformer reported that the project, codenamed P92, would be built as a standalone app, but users would log in using their Instagram credentials. The move could help Meta attract some of the Twitter users looking for alternatives after Musk took over and changed some of the site’s rules.
“We’re exploring a standalone decentralized social network for sharing text updates,” a Meta spokesperson told CNBC on Friday. “We believe there is an opportunity for a separate space where creators and public figures can share timely updates on their interests.”
Meta’s efforts would expand its offerings beyond Facebook, WhatsApp and Instagram into a space dominated by Elon Musk’s Twitter. The project will be led by Instagram boss Adam Mosseri, Platformer said.
Decentralized social networks such as Mastodon or Bluesky, powered by Jack Dorsey, rely on individual servers using a unified protocol, avoiding central control of content and possible censorship.
It’s not clear how long Meta worked on the P92 product or if the company entered the development process. Moneycontrol, which first published the story, quoted a person familiar with the matter as saying the idea is still in the works.
Meta is also exploring integrations with existing social networks like Twitter or Mastodon, partly relying on a protocol called ActivityPub, Moneycontrol reported.