Rafael Henrique | SOPA Pictures | LightRakete | Getty Images
Hulu confirmed Tuesday that it is raising prices for its on-demand plans after sister services Disney + and ESPN + raised $ 1.
Hulus’ most popular plan, the ad-supported option, is $ 6.99 a month, up $ 1. The ad-free version will cost $ 12.99, down from $ 11.99. The changes that do not apply to the Disney package or the Live TV plans will take place on October 8th and will apply to new and current subscribers.
The Disney bundle includes Disney +, ESPN +, and Hulu for $ 13.99 per month.
Streaming services initially lowered prices to attract new subscribers as more established companies joined the crowded space. However, as more users signed up and companies started spending millions on their own content, they started charging more to keep delivering exclusive shows and movies.
Disney said in its earnings report for the third quarter of 2021 that it had nearly 174 million subscriptions to Disney +, ESPN +, and Hulu at the end of the quarter. It says 42.8 million are paid Hulu subscribers and 39.1 million of them subscribe to its on-demand service, which does not include live TV.
Earlier this year, Disney increased the cost of ESPN + by $ 1 a month to $ 6.99 after the service agreed to a number of new sports rights deals. The company also raised the price of Disney + by one dollar to $ 7.99 per month in March, increasing prices for the first time since the service was launched.