For the brand new Jeep Wagoneer S promoting marketing campaign, magnificence and dust rhyme

Stellantis wants you to know that a Jeep is still a Jeep, even in the premium electric version. In other words, as the title of the marketing campaign for Jeep's first all-electric model says, “Beautiful things can still get dirty.”

The Jeep Wagoneer S EV is scheduled to arrive in dealerships in January 2025, but parent company Stellantis plans to launch its marketing campaign on TV during Netflix's NFL games on Christmas Day.

A 30-second version of the spot will also run elsewhere on Jeep brand television and social media channels, including Instagram, Facebook and YouTube.

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After showing off the luxurious interior of the leatherette seats and taking a look at the three front screens (for instrumentation, infotainment and entertainment displays), the Wagoneer is seen breaking out of its cocoon and driving through muddy roads.

“Jeep vehicles, even one as stunning as the Wagoneer S, look even better in the mud,” Bob Broderdorf, senior VP of Jeep North America, said in a statement.

Jeep's electric SUV, he says, breaks out of the confines of luxury stereotypes and into the great outdoors while simultaneously pushing the boundaries of electric performance.

The Wagoneer S can accelerate from 0 to 60 mph in 3.4 seconds and features Jeep's Selec-Terrain options, allowing the driver to switch from Auto to Sport, Eco, Snow and Sand modes to switch.

With a 100 kWh battery, the SUV offers a range of 300 miles and fast charging from 20% to 80% in 23 minutes.

In some ways, Stellantis' media campaign for the Wagoneer S echoes similar themes used earlier this month in ads for Dodge's first electric vehicle, the Daytona Charger.

While this ad prominently featured nature themes associated with electric vehicles, it portrayed the Charger as an all-American “muscle car,” reminiscent of the 1960s version of the vehicle featured in the television classic “Bullitt and the Dukes of Hazzard.” was to be seen.