China Xiaomi overtook Samsung, Apple in June in smartphone gross sales: counterpoint

Xiaomi’s headquarters in the Xuhui district of Shanghai.

Cost photo | Barcroft Media | Getty Images

According to the market research company Counterpoint, the Chinese smartphone maker Xiaomi sold more phones in June than its competitors Samsung and Apple.

Xiaomi’s sales rose 26% compared to the previous month, giving the company 17.1% of the total number of smartphones sold worldwide in June, Counterpoint said in a Thursday statement. It added that Samsung and Apple sold 15.7% and 14.3% of total cell phones, respectively, over the same period.

In the quarter that ended in June, Xiaomi was the second largest smartphone maker by shipments – behind Samsung.

Counterpoint analysts said the trend could be temporary as a recent spike in Covid-19 cases in Vietnam likely disrupted Samsung’s production in June. This has led to a shortage of devices from the South Korean smartphone manufacturer, the statement said.

Samsung noted the production stoppage in Vietnam due to local lockdowns during its second quarter conference call. According to reports, the smartphone giant expects production to return to normal levels soon.

“Since the beginning of Huawei’s decline, Xiaomi has made consistent and aggressive efforts to fill the void created by that decline,” said Tarun Pathak, research director at Counterpoint, in a statement. He added that Xiaomi has expanded into Huawei’s legacy markets such as China, Europe, the Middle East and Africa.

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