Tim Cook, Chief Executive Officer from Apple Inc., while the Apple Worldwide Developers Conference (WWDC) at the Apple Park Campus in Cupertino, California, USA, on Monday, June 9, 2025.
David Paul Morris | Bloomberg | Getty pictures
AppleThe annual developer conference on Monday lacked the lively announcement that fans are used to seeing at WWDC. There was nothing better than the Vision Pro Recovery from 2023 or the announcement of Apple Intelligence last year.
However, there was an important software update that will change the way this year, like all main devices from Apple, iPhones and Mac laptops to vision pro virtual reality headsets. It is a new design language that runs on all Apple operating systems. The company calls it liquid glass.
For Apple, it is the first significant redesign of its iPhone operating system since 2013 when the IOS7 company announced. Apple says the lock screen will look as if it is made of glass. Buttons turn into small glass pills and slide smoothly over glass rails. And there are new animations, including answering a call.
The unveiled Wall Street overwhelmed, which lowered the inventory by 1.2% during the day. Investors press Apple under pressure to make major changes to its strategy for artificial intelligence and to meet the Frontier model functions of competitors such as. Google And open.
“In our opinion, many of the announced AI functions were more increment and already available through competitors,” wrote UBS -Analyst David Vogt in a note on Monday. He has the equivalent of a hold rating for the stock.
Last year Apple Apple Intelligence announced that his answer to Chatgpt, a demo of a “more personal” Siri who could analyze intelligently via e -mails and messages to find the best time for the presentation of a restaurant. Apple delayed the function in March, had to deduct advertisements that they represented, and did not deliver an update at the time on Monday.
“This work took more time to meet our high-quality bar,” said Apple software boss Craig Federighi on Monday. He has adapted the timeline of the company “The Coming Year”.
Liquid glass design
Apple's focus on WWDC was on the provision of new functions and animations in its software, which are “delightful” in CEO Tim Cook's words.
The new design language is strong for transparent keys, sliders and other interaction elements. Users can recognize it as soon as you upgrade your phones to the new iOS that will be available for beta tests this summer.
Apple announces on June 9, 2025 in Cupertino, California, liquid glass during the Apple Worldwide Developers Conference (WWDC).
Justin Sullivan | Getty pictures
Instead of hard, sharp corners in rectangular windows, the new design language of Apple curved corners that correspond to the device.
One reason why Apple is now issuing the update is that its computers and chips have become powerful enough to deal with it. Apple said that his new look was inspired directly by the Look of Visionos, the software of the company for Vision Pro.
“Apple Silicon has become more dramatic – it enables software, materials and experiences that we could only dream of once,” said Federighi in a recorded video.
As with many Apple announcements, the reactions are on the map. Some people on social media were enthusiastic, while others compared the update with the Windows Vista look published in 2007.
While Apple has not made many significant changes to the Siri experience, the company demonstrated some significant improvements and changes in its AI skills.
Apple also expanded its integration with OpenAis Chatgpt and integrated its image generation functions into an app that previously only used Apple's technology.
When a user picks up a screenshot on an iPhone, a new button sends the image to chatt, the text blocks can summarize or even decrypt what happens.
An important improvement that Apple uses is speech translation.
While a telephone call between two people who do not speak the same language, the telephone app can translate a sentence after speaking, and use an AI-generated voice to speak to the other party in their language. According to Apple, the KI function, which was processed on the iPhone and does not require a connection to a server.
New numbers
In some corners of the Apple fan universe, the most remarkable announcement on Monday can include a simple number.
Apple had presented a new version of his iOS every year since 2007. Until 2024 Apple was on iOS 18. It is a sensible number for users who want to know whether they have the latest Apple functions, and about 82% of users with recently iPhones had upgraded to iOS 18 within one year.
Now Apple names its operating systems for the iPhone and other devices after the year in which they are available for most consumers. In this case it is 2026.
In September, users will upgrade to iOS 26. Apple also has Ipados 26, Watchos 26, TVOS 26 and Vision OS 26.
The name change simplifies how they refer to the various operating systems that had become confusing because each device was in a different generation. In addition, the pressure on Apple is maintained to arrange an update every year, or the number makes it clear that its software is out of date.
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