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Apple Takes some of his competitors a keyword.
The Apple TV+ monthly subscription to Technology Giant will cost $ 12.99 in the USA and other countries from Thursday.
Apple said the new price would reach the current subscribers 30 days after the next extension date. The annual subscription price does not change.
For new subscribers, the monthly price of $ 12.99 begins after a 7-day test period.
The change is the first price increase of Apple for its streaming service since 2023. At that time, Apple increased its monthly price to around $ 9.99 $ 6.99. The company increased the price of $ 4.99 in 2022.
Apple TV+ is one of the most popular services of the company, but Apple does not publish any number of spectators. In a report from the information at the beginning of this year it states that the streaming service loses more than 1 billion US dollars a year when subscriptions were deleted to 45 million, citing people who are familiar with the matter.
Apple is not the only streaming company hike prices this year to finance new content or achieve their investments. Both at the beginning of this year Netflix And the Pfau of NBCuniversal increased the prices. Music streaming platform Spotify Also increased prices in several markets.
At the beginning of this year, Apple put its streaming service in Android Phones into a step that the company could open more people worldwide.
The company is fresh from the release of its theater film “F1: The Movie”.
Disclosure: Comcast has NBCuniversal, the parent company of CNBC.
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