Customers buy on April 4, 2025 in an Adidas business in Miami, Florida.
Joe Raedle | Getty pictures
Sportswear -Riese Adidas On Tuesday, the tariffs of US President Donald Trump would lead to price increases for all US products.
The company said it did not yet know how much it would increase prices, and also found that the global trade dispute would prevent it from increasing its outlook in the first quarter despite the increase in profit.
“Ultimately, higher tariffs will cause higher costs for all of our products for the US market,” said Adidas in a statement.
The company said that it was “somewhat exposed to the tariffs of the White House in Beijing-The time with an effective price of 145%-but it has already reduced the exports of its products produced in China to the USA to a minimum. However, it is said that the greatest impact on the general increase in US tariffs is due to all other countries that are largely kept at 10%, while trading negotiations take place.
“In view of the uncertainty about the negotiations between the United States and the various export countries, we do not know what the final tariffs will look like,” continued the Adidas declaration.
“Therefore, we cannot make 'final' decisions about what to do. Cost increases due to higher tariffs will ultimately cause price increases, not only in our sector, but it is currently impossible to quantify or conclude what effects this could have on the consumer demand for our products.”
Adidas said it was currently unable to produce almost one of his products in the USA
The company, which is most famous for sneakers such as superstar, sambas, Stan Smiths and Gazelles as well as sportswear, uses factories in countries such as Vietnam and Cambodia-Die in the absence of a trade agreement with US tariffs over 40%.
A similar dilemma in terms of price increases and demand effects is that almost all retail companies that serve the United States from ultra-cost-cost-cost-cost-cost-free electric retailers such as Temu to luxury giants such as Hermès.
Improve income
Without the cloud of the US tariffs, Adidas would have increased his prospects for income and profit gains due to a strong order book and a positive brand mood, the company said. Instead, it confirmed its existing outlook, but said that the “series of possible results had increased”.
In the results that were largely published, the net result from continued business activity rose to EUR 436 million (EUR 496.5 million) in the first quarter, over the 383 million euros that were forecast in a LSEG-compiled consensus. Net sales rose by 12.7% to 6.15 billion euros, since the operating margin rose by 3.8 percentage points to 9.9%.
The company has finally shaken up a long -term headache from its collaboration with controversial musicians Ye, with which it cuts out the relationships about anti -Semitic comments in 2022. It announced last month that it had sold the last of his Yeezy shares.
On Tuesday, analysts of Deutsche Bank said that, despite greater uncertainty, Adidas “made good pressure with the company in all areas in all areas.
“So far this year, Adidas has recorded a double-digit sales growth in all regions and channels, whereby wholesale exceeds the direct-to-consumer offer,” said Mamta Valechha, discretionary consumer analyst at Quilter Cheviot.
“Shoes are still a strong performer, and consumers also opt for lifestyle clothing, while the performance category continues to perform well. Adidas will hope that these trends have continued in view of the economic uncertainty caused by tariffs in the USA before the full effect comes through.”
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