As the appetite for smaller pickups has increased in recent years, Ram has cultivated the art of excitement to deliver the goods to the U.S. market.
The Stellantis-owned brand has announced that a smaller pickup than the full-size Ram 1500 is in the works. But the brand seems keen on maintaining excitement by limiting the number of clues provided.
Speaking to Motor Trend, Ram CEO Chris Feuell only confirmed that the truck is “going to market,” that a platform has been chosen to build it, and that we will be “surprised by the choice.”
Feuell further said that the truck will offer “performance and affordability” and that the vehicle will not serve a niche market. Perhaps the biggest clue came from the Ram CEO when he said the truck will be offered with a choice of powertrains: Ram's STLA platforms are designed for flexible production to deliver internal combustion engine, hybrid or all-electric vehicles.
It's also quite possible that instead of a well-thought-out marketing technique, Ram was simply unable to provide clearer information.
Parent company Stellantis has been in negotiations with the United Auto Workers Union since January 2023 to reopen its Belvidere assembly plant in Illinois. The factory where the mid-range truck is expected to be assembled is not expected to be operational again until 2027.
As for the truck's name, Feuell confirmed media speculation that the Dakota nameplate was being considered, but a final decision had not yet been made. The former parent company Chrysler discontinued the Dodge Dakota compact pickup in 2011.
Putting all the evidence together, it's not too far-fetched to imagine that the midsize pickup would offer hybrid and all-electric options. If the new truck turns out to be an electric truck, it won't be such an earth-shattering announcement: the RAM 1500 REV, which will be Ram's first ever electric truck, has already made a breakthrough in this area. Ram might as well keep us in suspense.
Meanwhile, Digital Trends says the larger Ram 1500 REV electric truck, whose launch has been pushed back to early 2025, “will be one of the most desirable electric trucks on the market, not just because of the Ram name, but also because of its high end -Specifications.” .”
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