As deliveries of Volvo's highly anticipated EX90 model finally arrive in the US, drivers who are also music fans may be heartened when they discover what the electric SUV's sound system is made of.
They might even have a cosmic experience if they choose to play the Beatles' 1965 classic “Drive My Car” on this sound system: The EX90 is the first vehicle ever to feature an Abbey Road Studios mode , which offers sound quality developed directly from the most famous music recording studios in the world. The Beatles wrote Abbey Road into history when they named the studio after their final album in 1969.
In addition to the Beatles, countless artists – from Pink Floyd and Radiohead to Kanye West and Lady Gaga – have recorded at Abbey Road in London. The studios where stereo was first patented in 1933 are still home to numerous innovations in recording technology.
Over the years, Abbey Road engineers studied the sound architecture of the equipment they used before using the data to develop software plug-ins.
Inside the EX90, Abbey Road Studios mode is delivered via a 25-speaker Bowers & Wilkins (B&W) system that promises to deliver “an innovative new sound technology designed to transform the in-car listening experience.”
Our test of the EX90's black and white system found that its Dolby Atmos feature produced “an impressive 3D effect.” However, this black and white system is only available in the higher-end EX90 Ultra class.
This year's introduction of the EX90, along with that of the EX30, a smaller and cheaper electric SUV, is part of Volvo's strategy to boost otherwise declining electric vehicle sales in the United States
The EX90 is also the Swedish automaker's first vehicle developed for the US market and also built in the US. The first EX90s rolled off the Volvo factory line in South Carolina in June.
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