When it comes to choosing a beer, I’m not exactly a snob.
Do you have a 25 ounce can of Bud Light? Surrender it. A chilled glass of Stella? Yes, please. Is this a room temperature genesee room temperature cream? I don’t mind if I do it.
When I read my colleague Ashton’s report on the Bill Gates-backed startup that brews beer from wastewater from showers, sinks and washing machines in a luxury apartment building, I was intrigued.
Epic OneWater Brew boasts that its beer is brewed with “high-purity recycled water.”
Wastewater from the Fifteen Fifty apartment building in San Francisco is collected and passed through a series of “ultrafiltration” membranes. It is then treated with chlorine and ultraviolet light. The end result is clean, potable water, they say.
I would never guess that it was made from the sewage of a building where a studio costs $3,250 a month.
It’s a filtration process sponsored by Epic Cleantec as part of the Bill and Melinda Gates Foundation’s Reinvent the Toilet Challenge. According to CEO Aaron Tartakovsky, the end result is designed to “highlight the untapped potential of water reuse.”
That all sounds well and good. But the real question is: How does beer made from recycled shower water taste?
As funny as it would be to say that there’s an unmistakable hint of sweat and body odor in Kolsch beer, I have to admit that the brew just tastes like regular beer.
If you gave me a jar of that, I’d never guess it was made from the sewage of a building where a studio costs $3,250 a month.
It’s clean and drinkable. If you’re a fan of Kolsch-style beers, you’ll probably like this beer.
Not that you can try it yourself. The company is not allowed to sell the beer due to onerous regulations about selling recycled wastewater.
But when the day comes when beer made from filtered wastewater hits the shelves, I’ll happily grab a six-pack.
DON’T MISS: Do you want to be smarter and more successful with your money, your work and your life? Sign up for our new newsletter!
Get CNBC’s for free Warren Buffett’s Guide to Investingwhich brings together the billionaire’s best advice for regular investors, rules of conduct and three key investing principles into one clear and simple guide.