Former Salesforce science boss founds for Google search


A new challenger enters the arena! Richard Socher, former chief scientist at Salesforce, dropped the figurative bomb today when he announced the launch of, a website he believes will directly compete with Google search.

Let’s build a new internet together.

– Richard Socher (@RichardSocher), December 8, 2020

Heads up: It looks like TechCrunch’s Ron Miller got the bullet. Socher wants to “differentiate himself from Google by not relying on advertising”. The big idea here, according to the article and on the website, is to use advanced natural language processing to display more relevant search results without relying on targeted data / advertising. At least in theory, this would enable a “really private” yet fully functional search engine.

Background: The list of Davids who set out to slay the Goliath in search is long and excellent. When was the last time you heard someone say, “I’m not sure I’ll get Microsoft Edge” when they needed a quick trivia?

That being said, Socher certainly has the right background and know-how to build a better search engine and the right friends to support him. According to TechCrunch, its investors include billionaires Marc Bennioff and Jim Breyer.

Here is a conspiracy theory for you: According to the aforementioned TechCrunch article, Socher can compete with Search because of its clever AI, nuanced approach that Google can’t easily mimic and eradicate (the innovator’s dilemma), and the fact that Google is involved in antitrust lawsuits.

Gasp! What if Socher had strayed from Salesforce (but not too far, after all, Benioff is his benefactor) just to do the big job on while the world’s Googles and Facebooks figure out if a Biden admin dated them Rule out antitrust law will hook.

It’s not a bad way to test the water. If the search is fragmented by Google, You.Com can compete against it. And if the Google Opoly stays intact, it would be interesting to find out how difficult it would be for Salesforce to buy out the startup at some point in the future.

Take quickly: That could be good for everyone. Google has long dominated the planet on the wings of search. Making the switch could help us break away from an ad-supported society giving away their data for free about how trees remove carbon monoxide from our air without thanking them for their privacy.

Has anyone seen a research paper on

Published on December 8, 2020 – 22:25 UTC

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